TMC Hospitality, a subsidiary of TMC Group, has been making waves in the boutique hotel industry with its unique brands. Philip Bates, co-founder and CEO, distinguishes between Bode and Drift by highlighting their target demographics. While Drift leans towards an upper-upscale experience, catering to traditional travelers, Bode caters to the social group traveler, offering multi-bedroom units for a more communal experience. This differentiation allows TMC Hospitality to tap into different segments of the market with each brand.
With the recent launch of a Drift location in Nashville, the question arises about the competitive environment in the city. Bates acknowledges the existing supply in the market but identifies a niche for Drift as a “lifestyle light” concept. By positioning themselves as more tech-forward and offering competitive pricing without full-service amenities, TMC Hospitality aims to capture a specific market segment that falls between high-end luxury brands and lower-end chains. The strategic location of Drift on Nashville’s East Bank aligns with the city’s growth trajectory, giving the brand a competitive edge in the market.
One of the core principles of Drift hotels is to integrate with the local community and offer unique experiences that resonate with the area’s culture. Bates emphasizes the importance of creating a social hub for both guests and locals, highlighting events like tacos and mezcal nights in Baja California Sur. By focusing on serving the local community first, TMC Hospitality ensures that their offerings resonate with a broader audience, including travelers looking for authentic experiences.
Looking ahead, TMC Hospitality has ambitious plans for expansion. The company recently secured a project in Fulton Market, Chicago, involving the renovation of a former Schwinn Bicycle factory. This new venture represents TMC Hospitality’s commitment to revitalizing historic spaces and creating unique hotel experiences. Additionally, the company is exploring opportunities in the Southeast and the San Francisco area, leveraging its existing presence in regions like Baja, Palm Springs, and Santa Barbara to facilitate further growth. By strategically expanding within regions where they already have a foothold, TMC Hospitality aims to strengthen its brand presence and offer a cohesive experience to guests across different locations.
TMC Hospitality’s innovative approach to boutique hotels sets it apart in a competitive market. By carefully curating two distinct brands, Bode and Drift, and focusing on local community engagement, the company continues to redefine the boutique hotel experience. With a strategic expansion plan that balances growth with maintaining brand identity, TMC Hospitality is poised to make a significant impact in the hospitality industry.