Royal Caribbean International is embarking on an exciting new project with the development of its Discovery class cruise ships. CEO Michael Bayley and Kara Wallace, the brand’s chief marketing officer, have given insights into the early stages of this project. While Bayley hinted at the need for ships that can reach ports inaccessible to larger
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The recent lawsuit filed by the family of a French explorer who tragically died in a submersible implosion has sparked controversy and raised serious questions about the safety protocols in deep-sea exploration. The lawsuit, which seeks more than $50 million in damages, accuses the sub’s operator of gross negligence and failure to disclose crucial information
The ambiance of a train station came alive on the Utopia of the Seas, the latest addition to Royal Caribbean International’s fleet. The Royal Railway – Utopia Station, a new feature for the class and the brand, took guests on a virtual journey through the Wild West. The elaborate setting with low ceilings, cement floors,
Lindblad Expeditions, a well-known cruise line, is set to undergo a major rebranding process in September. The company will now be known as National Geographic-Lindblad Expeditions, with the aim of leveraging the highly recognized National Geographic name in the travel industry. This rebranding comes on the heels of an expanded partnership with National Geographic, owned
The cruise industry has a long history of companies attempting to combine their sales teams in order to leverage assets and enhance relationships. However, history has shown that these unions often do not last long. Companies like Royal Caribbean International and Celebrity Cruises, Princess Cruises and Cunard Line, have tried and failed to make these
Avanti Destinations has taken a step forward in the travel industry by creating a microsite specifically designed for travel advisors to book pre- and post-cruise hotel stays, sightseeing tours, and activities. This innovative platform aims to make it easier for advisors to book land packages for independent travelers, especially those who specialize in booking cruises.
Royal Caribbean has announced that the long-awaited refurbishment of the Allure of the Seas will finally be taking place in 2025. After being postponed due to the pandemic, the cruise line is planning a $100 million renovation of this Oasis-class ship. The Allure will come back into service in April with a whole host of
Cruise lines are stepping up their efforts to reduce greenhouse gas emissions, implementing various strategies to contribute to a more sustainable industry. Onboard solutions such as utilizing energy-efficient light bulbs, implementing energy-saving measures in cabins, and reconfiguring heat recirculation systems are just some of the ways cruise lines are striving to minimize their environmental impact.
Royal Caribbean International recently launched Utopia of the Seas, a new ship targeting younger cruisers. The cruise line’s CEO, Jason Liberty, highlighted the company’s intentionality in catering to the growing number of millennials and Gen Z travelers who are eager to explore the world. With one in every two customers belonging to the millennial or
The recent landfall of Hurricane Debby on Florida’s Gulf Coast has caused significant disruptions to various cruise itineraries along the East Coast. Cruise lines such as Carnival Cruise Line, MSC Cruises, Norwegian Cruise Line, and Royal Caribbean International have all been forced to make adjustments to their schedules in order to ensure the safety and
Regent Seven Seas Cruises and the Aston Martin Aramco Formula One Team have announced a unique collaboration for a themed cruise in the summer of 2025. This cruise will offer guests the opportunity to experience the thrill of Formula One racing while sailing the Mediterranean Sea. The Racing Experience The highlight of the cruise will
Princess Cruises recently announced that three planned attractions geared toward young cruisers on the Sun Princess have been cancelled. These attractions, including the RollGlider, Coastal Climb, and ropes course, were set to be installed in the ship’s three-deck activity zone known as Park19. Unfortunately, guests will not have the opportunity to experience these thrilling activities
In the fast-paced world of the hospitality industry, launching a new ship or attraction can be a daunting task. Technical issues, operational challenges, and growing pains are inevitable, even with extensive testing and preparation. When things go wrong, customers often voice their complaints through guest services or social media, impacting the reputation of the company.