Cayéya Tequila is making waves in the spirits industry, not just for its quality tequila, but for its innovative approach to packaging. Unlike traditional tequila brands, Cayéya has taken a sustainable route by using recycled Mexican Coca-Cola and Pacifico beer bottles to create the glass for its new line of tequila.
Located just outside of Guadalajara, Mexico, Cayéya sources its glassware from a family-run glass factory in the city of Tonalá. The handmade look of the bottles gives them a unique charm, with each bottle sporting its own blemishes and distinct blue-green tints. The use of recycled paper for the label and hang tag further adds to the sustainability of the packaging.
The production of Cayéya tequila bottles is a labor-intensive process that involves reducing shattered Coke bottles into molten glass using a manual steel mold. Each bottle is then blown and shaped individually before being cooled in a brick oven. By using a manual production process, Cayéya is able to produce small batches of tequila bottles in an eco-friendly manner.
With a price point of $49.99, Cayéya’s traditional tequila lineup is designed to be an everyday, agave-forward option for consumers. In contrast, their single-barrel lineup, priced between $129.99 – $159.99, offers aged varietals in non-traditional barrels like Caribbean rum casks and Japanese whiskey casks. The unique packaging of Cayéya tequila serves as a marketing tool, appealing to environmentally conscious consumers who are looking for sustainable options.
Cayéya’s emphasis on sustainability not only benefits the environment but also honors the jimadores who work tirelessly to cultivate agave. By supporting local communities in Mexico, Cayéya is contributing to the growth and prosperity of these regions. The brand’s success in boutique liquor stores and online sales demonstrates a shift in consumer preferences towards socially and environmentally responsible products.
Similar to Clase Azul, Cayéya offers more than just tequila – it provides a unique experience through upcycled traditional tequila bottles. Customers have found creative uses for these bottles, repurposing them as water carafes, vases, and storage containers. The brand’s commitment to sustainability resonates with consumers seeking products with a positive impact on the environment.
Cayéya Tequila’s sustainable approach to packaging sets it apart in the spirits industry. By using recycled materials and supporting local artisans, Cayéya is making a statement about the importance of environmental responsibility in the production of alcoholic beverages. As consumer awareness of sustainability grows, brands like Cayéya are leading the way in providing eco-friendly options without compromising on quality or taste.