When it comes to creating custom group trips, it is essential to focus on a specific niche that you are passionate about and knowledgeable in. Rather than trying to cater to everyone, advisors should research and identify areas such as food, wine, medieval history, religion, or sports. According to Ricarda Haeger, director of group sales and operations at Avanti Destinations, specializing in a particular niche can lead to success. For instance, golf-related trips tend to perform exceptionally well in the travel industry.
To attract groups within your chosen niche, building strong relationships with relevant organizations, clubs, or businesses is key. This could involve attending industry events, reaching out to local clubs, or collaborating with libraries, schools, museums, or religious congregations. Haeger also recommends exploring opportunities with senior living communities that often have established travel clubs. Additionally, enlisting a “pied piper” who can help market your itinerary in exchange for incentives can be a valuable strategy.
When developing custom group itineraries, advisors should pay close attention to the unique needs of the group. Factors such as the group’s size and composition should influence decisions on accommodation, transportation, and activities. For example, selecting hotels with ample space for group gatherings, sufficient elevators for quick mobility, and parking facilities for motorcoaches is crucial. Guides should also be carefully chosen based on the group’s demographics, ensuring that they are able to cater to specific needs like handling children in multigenerational family groups.
For travel advisors who are just starting out, partnering with established tour operators like Avanti Destinations can be advantageous. These operators have the experience and resources to assist in planning excursions, working with properties and operators on the ground, and ensuring a smooth travel experience for groups. Utilizing the expertise of tour operators can provide valuable support for advisors looking to create successful custom group trips.
Developing creative strategies for building custom group trips involves focusing on a specific niche, establishing relationships within that niche, paying attention to detail in itinerary planning, and leveraging the expertise of established tour operators. By following these guidelines and remaining attentive to the unique needs of each group, travel advisors can enhance their ability to design memorable and engaging group travel experiences.