Gravity Haus, a relatively new brand in the hotel industry, stands out for its innovative approach to merging work, play, and outdoor adventures in world-class destinations. Unlike traditional members-only clubs like Soho House, Gravity Haus allows non-members to access its lodging, dining, co-working, and fitness amenities. This inclusive model sets Gravity Haus apart as a category of its own within the hospitality sector. The brand’s COO, Eric Lent, emphasizes that Gravity Haus does not conform to a traditional mold but instead focuses on providing a unique experience for guests.
High-Barrier-to-Entry Markets
Gravity Haus strategically opens its properties in high-barrier-to-entry markets such as Aspen, Colorado, with a range of amenities that rival top hotels worldwide. From room and public space design to world-class dining options, co-working spaces, fitness facilities, and cutting-edge recovery amenities, Gravity Haus aims to offer a comprehensive and upscale experience for guests. Lent underscores that each Gravity Haus property is distinctive but shares common elements that reflect the brand’s ethos.
Property Locations and Offerings
With locations in ski resort destinations such as Jackson Hole, Breckenridge, Steamboat, and Vail, Gravity Haus caters to outdoor enthusiasts seeking convenient access to mountain activities. The brand’s properties in Winter Park, Colorado, and Truckee, California, offer proximity to ski areas, while the Moab, Utah, hotel provides access to national parks. Gravity Haus focuses on offering a luxury and lifestyle hotel experience, with each property featuring unique design elements that reflect the brand’s identity.
Gravity Haus places a strong emphasis on providing value to its members, offering perks such as steep hotel discounts, exclusive activities, and access to members-only events. The brand also plans to launch AspenHaus Membership, a members-only social club that will offer additional amenities such as dining, co-working spaces, and private offices. Lent highlights that Gravity Haus aims to provide insider access to the ultimate adventure lifestyle, with experiential events like supper clubs, custom hat-making, and mountain bike rides offered at various properties.
Community-Oriented Spaces
Public spaces at Gravity Haus properties, such as the White Rabbit Tavern at the Steamboat location, create a welcoming and communal atmosphere for guests. With sustainably sourced coffee, slopeside dining, and cozy fireplaces, these spaces encourage social interaction and relaxation after a day of outdoor activities. The brand’s focus on creating inviting environments where guests can connect and unwind sets it apart from traditional hotel offerings.
As Gravity Haus continues to expand its portfolio and membership offerings, the brand remains committed to its ethos of providing a unique and elevated experience for guests. By focusing on high-barrier-to-entry markets, community-oriented spaces, and exclusive membership benefits, Gravity Haus sets itself apart as a leader in the hospitality industry. With additional properties and experiences planned for the future, Gravity Haus is poised to redefine the hotel experience for adventure-seeking travelers.