Ghia, known for its innovative nonalcoholic beverages, is expanding its offerings with the launch of Le Fizz, its first ready-to-drink aperitif in a 750mL bottle. This new addition complements Ghia’s existing lineup of aperitif concentrates and single-serve options like Le Spritz, offering consumers a unique and flavorful option in the nonalcoholic beverage space.
Le Fizz stands out for its Strawberry & Orange Blossom flavor, which sets it apart from traditional bitter aperitifs. Ghia founder Melanie Masarin describes the drink as fruity, gingery, and very carbonated, reminiscent of a soda. The use of berry juices in the formula adds a tannic quality, creating a beverage that feels like an aperitif or bubbly wine to be enjoyed with food.
With its distinctive flavor profile and sophisticated branding, Le Fizz appeals to a wide range of consumers. According to Brianda Gonzalez, Founder and CEO of The New Bar, the beverage can attract both those looking for a European-inspired experience and wellness enthusiasts. The drink retains the essence of Ghia while offering a new format and flavor profile to cater to different preferences.
The introduction of Le Fizz allows Ghia to compete more effectively in the wine alternative category. Consumers who enjoy Ghia’s original aperitifs now have the option to try Le Fizz for a different drinking occasion. Whether enjoyed during aperitivo hour or a meal, Le Fizz provides a versatile option for consumers looking for high-quality nonalcoholic beverages.
The global nonalcoholic adult beverage industry is rapidly expanding, with a market worth over $13B and continuing to grow. Sales at The New Bar, a nonalcoholic beverage shop, are increasing significantly year over year, with Ghia emerging as a top seller in the ready-to-drink category. The launch of Le Fizz positions Ghia to compete with other brands offering large-format sparkling wine alternatives.
Ghia’s plans to release additional flavors for Le Fizz indicate a commitment to innovation and growth in the nonalcoholic beverage market. With competitors like Proxies, NON, and Kally offering multiple varieties of large-format RTD drinks, Ghia is focusing on making their products accessible and appealing to a wide range of consumers. As a leading brand in the nonalcoholic beverage industry, Ghia’s release of Le Fizz reinforces its position as a dominant player in the category.