In a prestigious gathering of beer aficionados, the Tasting Alliance hosted the World Beer Competition in San Francisco at the end of 2023. The purpose was to sift through a myriad of liquid samples to pinpoint the finest examples of various beer styles. Among the winners, the Best In Show Lager for 2023 was unveiled, and the prestigious title went to Pleasing Gene.
Pleasing Gene, although labeled as a “German Pilsner,” is not actually crafted in Germany but in Greensboro, North Carolina by the skilled artisans at Little Brother Brewing. Despite the geographic disparity, the brew captured the hearts of the judges with its crisp and complex flavor profile. Described as an impeccably crafted brew with a delightful symphony of flavors, Pleasing Gene boasts notes of honeysuckle that lead to a crisp finish.
Staying true to the Pilsner style developed in 1840s Bohemia, Pleasing Gene is a hoppy variation of pale lager. Unlike the more traditional German Pilsners with a straw-like color and malty sweetness, Pleasing Gene offers a unique twist on the classic style. With subtle hints of florality in the finish, the beer strikes a perfect balance between piney hops and floral notes.
A Quest for Accessibility
Despite its accolades, Pleasing Gene faces a challenge in terms of availability. Little Brother Brewing’s limited production capacity restricts the distribution of this award-winning brew beyond their tasting rooms in North Carolina. While the desire for broader availability persists, there is a certain charm in enjoying a craft beer that is exclusive to a particular region.
Craft brewing is not just about creating exceptional beers; it also celebrates local communities and the unique flavors that emerge from different regions. While mass-produced IPAs may lose their freshness during long journeys, local craft beers like Pleasing Gene retain their quality when consumed close to the source. There is a certain magic in visiting the brewery and experiencing the beer in its place of origin.
Crafting a remarkable IPA may require quality hops and a deft hand, but creating a standout pilsner demands exceptional brewing skills. The crisp and clean nature of lagers leaves no room for flaws in the brewing process to hide. With Pleasing Gene, consumers can trust in the expertise and dedication of the brewers at Little Brother Brewing, ensuring a delicious and satisfying drinking experience with every sip.