The hospitality and wellness industries are about to witness a significant transformation with the introduction of The Estate, a hotel brand that merges luxury accommodation with a strong focus on preventative medicine. Spearheaded by Sam Nazarian, CEO of SBE, and renowned life coach Tony Robbins, this innovative initiative is not merely about providing sumptuous stay experiences but is fundamentally aimed at enhancing longevity and well-being. The partnership with Fountain Life, co-founded by Robbins himself, establishes a robust framework for this venture, emphasizing the critical importance of disease detection and preventative health measures in contemporary society.
At the core of The Estate’s health-oriented philosophy is its collaboration with Fountain Life, which operates advanced healthcare facilities across key regions in the United States such as Florida, Texas, and New York. These centers offer an array of cutting-edge diagnostic services, including full-body MRI scans, AI-enhanced coronary CT scans, comprehensive genome sequencing, and sophisticated blood diagnostics. This meticulous approach not only aims to detect diseases early but also to equip individuals with the knowledge necessary to make informed health choices. By integrating such advanced health services within the hospitality sector, The Estate is poised to redefine the traditional role of hotels into health-centric sanctuaries.
The Estate’s ambitious vision extends to considerable expansion plans, with a target of launching 15 hotels and residences along with ten urban preventative-medicine centers by 2030. The first batch of hotels is expected to unveil in 2026 at prestigious global destinations, including St. Kitts, the U.K., northern Italy, and Montreux, Switzerland. Moreover, plans for additional properties in vibrant locales such as Miami and the Gulf Cooperation Council region reflect a strategic focus on soaring tourism markets. The opening of the first longevity and preventative-medicine center in Los Angeles’ Century Plaza further illustrates the brand’s commitment to becoming a leader in the wellness hospitality sector.
To enhance its offerings, The Estate is set to collaborate with Clinique La Prairie, a revered Swiss medi-spa brand. This partnership enriches the wellness experience, combining The Estate’s luxurious accommodations with cutting-edge spa treatments and health services. The backing of high-profile individuals in the entertainment and business sectors—such as Grammy-winning artist Marc Anthony and esteemed businessman Richard Attias—adds further credibility and potential for success in this competitive market.
As The Estate gears up for its highly anticipated launch, it stands at the intersection of wellness and luxury, paving the way for what could become the world’s largest network of longevity-focused hotels and residential projects. This ambitious endeavor not only aims to provide sumptuous stays but also to empower individuals with the tools necessary to enhance their health and longevity. In a world where health has never been more paramount, The Estate is setting a new standard, making it an exciting development for both the wellness and hospitality industries.