Sargento cheese, a household name in the United States, has a fascinating origin story that dates back 71 years. What started as a small operation in the back of a funeral home in Plymouth, Wisconsin, has grown into a billion-dollar business. The Gentine family, with over 60 members involved in the brand, has built a legacy of innovation and quality that has kept Sargento at the forefront of the cheese industry.
Louie Gentine, the current CEO and chairman of Sargento, is a third-generation member of the family that runs the company. His leadership has been instrumental in driving the brand forward while staying true to the values and traditions that have been passed down through generations. The commitment to excellence and customer satisfaction is evident in every product that bears the Sargento name.
In today’s world, it is essential for companies to prioritize sustainability and social responsibility. Sargento has taken this to heart, continuously innovating its packaging and production processes to reduce its environmental impact. By using compostable materials and supporting soil health, the company is setting an example for others in the industry to follow.
A Culinary Celebration
Recently, the Rustichella family celebrated its 100th anniversary with a pasta-filled event at Bar Primi in New York City. The fourth-generation members of the family shared their love for pasta with guests, showcasing traditional dishes like pomodoro and bolognese. This culinary celebration highlighted the importance of family traditions and the enduring legacy of artisanal craftsmanship.
As we reflect on the story behind Sargento cheese and the Rustichella family, we are reminded of the power of family traditions and innovation. These companies have stood the test of time by staying true to their roots while embracing change and growth. The values of hard work, excellence, and dedication to quality shine through in every product they produce. Cheers to the next generation of cheese and pasta makers who will continue to carry on these storied traditions.