Sports and spirits may not be the most obvious pairing, but many athletes have proved it to be a match made in heaven. With extensive networks and competitive spirits, it makes sense that athletes would be naturally suited to the high-stakes and fanbase-driven world of wine and spirits.
Cate Blanchett and Celebrities in the Booze Business
Of course, athletes are not the only celebrities to venture into the world of alcohol. In recent months, we’ve seen actors like Cate Blanchett launch a sake, Aaron Paul and Bryan Cranston celebrate their mezcal’s fifth birthday, and a number of new famous faces entering the booze business. The allure of owning a piece of the booming alcohol industry seems to be attractive to personalities from all spheres.
Soccer star Alex Morgan, best known as the captain of the US National Team, has scored big with Volley Tequila Seltzer. Made with 100% blue agave tequila and organic juices, Volley is a refreshing take on the traditional seltzer market. Morgan’s commitment to transparency and authenticity in ingredients sets Volley apart from other ready-to-drink cocktails.
Basketball legends LeBron James, Draymond Green, and Anthony Davis have joined forces to invest in Lobos 1707 Tequila. The name “Lobos” symbolizes the athletes’ fierce team spirit and camaraderie. Aged using a unique solera system, Lobos offers a smooth and complex profile that has been well-received globally. The collaboration off the court has proven to be a winning combination.
Dwayne “The Rock” Johnson’s Teremana Tequila
Dwayne “The Rock” Johnson, known for his career as a pro wrestler and entrepreneur, has introduced Teremana Tequila to the industry. Distilled in small batches in Jalisco, Mexico, Teremana takes sustainability seriously while delivering a clean taste with bright citrus notes. Johnson’s commitment to quality and the environment has made Teremana a popular choice among tequila enthusiasts.
Cristie Kerr’s Kerr Cellars Winery
Golf champion Cristie Kerr has ventured into the wine business with Kerr Cellars Winery, based in Napa. Producing Bordeaux and Burgundy-inspired wines, Kerr’s attention to detail and commitment to quality have garnered acclaim for her wines. With limited production runs and a focus on elegance and refinement, Kerr’s wines are a testament to her passion for winemaking.
Cincoro Tequila, launched by a team of sports icons including Michael Jordan, Lakers co-owner Jeanie Buss, Milwaukee Bucks co-owner Wes Edens, and Celtics co-owners Wyc Grousbeck and Emilia Fazzalari, has quickly become a standout in the tequila market. With award-winning core expressions and a reputation for excellence, Cincoro is a favorite among tequila connoisseurs.
Racing icon Danica Patrick has transitioned from the track to the vineyard with Somnium Winery in Napa Valley. Meaning “dream” in Latin, Somnium reflects Patrick’s journey from racing to winemaking. With small-batch vintages and a focus on quality, Somnium wines have gained critical acclaim and expanded to include a variety of varietals.
Scottie Pippen’s Digits Bourbon
NBA Hall of Famer Scottie Pippen has ventured into the bourbon business with Digits Bourbon, named after his famously large hands. Made with a blend of high-quality corn, rye, and barley, Digits Bourbon offers a smooth and refined taste that sets it apart from other spirits. Aged in barrels sourced from Indiana and Tennessee, Digits is a testament to Pippen’s dedication to craftsmanship.
The intersection of sports and spirits has led to a wave of athlete-owned booze businesses that offer unique and high-quality products to consumers. From tequila seltzers to fine wines and bourbons, athletes from various sports have made their mark on the alcohol industry. Whether you’re a sports fanatic, a cocktail connoisseur, or simply curious about these celebrity ventures, there is something for everyone to enjoy in this growing market.